Creatio, a global vendor of an Agentic CRM and workflow platform with no-code and AI at its core, has announced that Purplebricks, the UK’s leading estate agency, has adopted Creatio to drive its Digital Transformation and replace its legacy stack – achieving results including a 35% increase in lead volume and a 50% boost in conversions.
With a 24/7 operation and a network of over 1,000 professionals across the UK, Purplebricks serves thousands of customers each month through a hybrid model that combines digital convenience with expert local support. As the company scaled, it found itself constrained by rising costs and a fragmented technology stack, including a costly Salesforce setup and a custom .NET system that had become difficult to maintain. To accelerate digital innovation and future-proof its operations, Purplebricks turned to Creatio, an Agentic CRM platform that provided the speed, flexibility and intelligence needed to reimagine the customer journey.
According to Nucleus Research, Creatio enables up to 70% faster implementation, a 37% reduction in total cost of ownership and a 61% decrease in average lead response time. For Purplebricks, this translated into more than just a fast deployment – it meant a significant increase in lead volume and conversions, alongside a 99% reduction in response time.
“We’ve seen a 35% increase in leads and we’re converting 50% more. We couldn’t have done this with any other software solution I’ve come across,” said Dan Rafferty, CTO of Purplebricks. “Before Creatio, we averaged two to three days to respond to leads. Now it’s under 20 minutes. That shift doesn’t just impress customers – it wins business.”
